This article was authored by Christophe Catoir, President of Adecco.
The research spanned ten countries and the Latin America region. We gathered perceptions of more than a thousand workers and 155 companies, to compare what workers want and what employers think that workers want.
At first glance, employers and workers seem to be aligned on the main criteria that motivate people to apply for a job. They agree that salary is the top consideration, with the next two positions occupied by workplace atmosphere and opportunities for career development.
However, companies tend to overestimate the importance of salary – 72% of companies mention it as a main factor, compared to 53% of workers. Companies also put too much stock in their own reputation – collectively, they think that working for a well-known employer is the 7th-biggest attraction for workers, whereas workers themselves rate it down in 16th.