A large financial services company, heavily impacted by the Covid pandemic, had to restructure their internal employee population, while at the same time accelerating their own digital transformation- divesting from a directly owned retail bank model in favor of a franchise model. We have partnered with this client for more than a decade, when they approached the Adecco Group in the second half of 2021 asking us to design a solution that would help them reorganize their internal structure.
To meet this challenge, our client was looking for a partner that could deliver a well-designed solution addressing multiple aspects of their HR agenda.
The challenge: Attract the right talent for a new business model
The customer needed to transform from a traditional, directly owned retail branch model to a franchise model. To achieve this goal, they needed to attract very reliable talent with an entrepreneurial mindset in a market where the competition between tech companies and financial services companies is very high. It was therefore extremely important to strongly reposition their brand for them to be able to attract the right candidates, as well as clearly explain the benefits of becoming a franchise owner.