Workforce Transformation
Adecco Group announces olympic champion Fabian Cancellara as godfather of flagship win4youth programme
The Win4Youth programme uses the power of sport to support foundations committed to giving children a better start in life
December 12, 2016

The Adecco Group, the world’s leading provider of workforce solutions, has just launched its 2017 Win4Youth programme. In its eighth year, Win4Youth has raised over €2 million for various foundations across the world that aim to give children a better start in life. This year’s godfather is Swiss cyclist, multiple World and double Olympic champion, Fabian Cancellara.

The Win4Youth programme involves The Adecco Group’s employees, associates and clients in more than 60 countries. For all kilometres that they swim, cycle or run, The Adecco Group makes a donation to youth development programmes at six carefully selected foundations (see list at the foot of this release). The Adecco Group employees also volunteer at the foundations, helping them in daily operations and learning first-hand how Win4Youth supports their work.

Win4Youth demonstrates the motivational power of sport. Team spirit, competing against peers across the world, and the chance to take part in events with an elite global sports star, has turned Win4Youth into one of The Adecco Group’s most successful CSR initiatives. In 2017, a record goal is set to achieve 4.3 million kilometres through swimming, cycling or running.

Fabian Cancellara, the ‘godfather’ of Win4Youth 2017, is a former Swiss cyclist and double Olympic gold medallist. He is one of the great European cyclists of his generation, having won multiple world championships and one day classics, and remains wildly popular with fans for his commitment and unconventional racing style, earning him the nickname ‘Spartacus’. Fabian will take part in several Win4Youth events and in the grand finale, the Gavà Triathlon close to Sitges, Spain in September 2017. Previous Win4Youth godparents include Kim Clijsters, Eddy Merckx, and Alex Zanardi.

Fabian Cancellara said: “Win4Youth is a fantastic programme, helping people across the world who have struggled to find work because of their age, background, disability or other factors. I am truly honoured that The Adecco Group have asked me to be godfather for the programme. I will do everything I can to encourage everyone involved – from employees, to clients and associates – to take part and give their all to this great initiative.”

Shanthi Flynn, Chief HR Officer at The Adecco Group, said: “The continued success of Win4Youth is one of our proudest achievements. Beneficiaries are six foundations around the world that help children in need, which aligns with our commitment to helping young people get the best possible start in life. I am amazed by the dedication and camaraderie generated through the power of sport at The Adecco Group. I am confident that we can break our record and reach 4.3 million kilometres in 2017!”

The six foundations supported by Win4Youth 2017 are:


The Tohoku Rainbow Project

New Zealand

Graeme Dingle Foundation
Career Navigator program


Macmillan Cancer Support
Working through cancer Programme

North America

Take Stock in Children


Etablissement pour l’insertion dans l’emploi


The Children and Youth Foundation (CYF)

To find out more about Win4Youth visit:



For further information, please contact:

Adecco Group Press Office or +41 (0) 44 878 87 87

About Win4Youth

Win4Youth initiative is a sports and skill development programme involving our employees, associates and clients worldwide. The main purpose of Win4Youth is to ensure a Group donation for disadvantaged children and their families to improve their future chances of success and a normal life. At the same time, it allows employees to live the company’s values and keep fit. For every kilometre covered by an employee, associate or client, The Adecco Group donates money to selected foundations around the world.

About The Adecco Group

The Adecco Group, based in Zurich, Switzerland, is the world’s leading provider of workforce solutions. With more than 33,000 FTE employees and around 5,100 branches in 60 countries and territories around the world, The Adecco Group offers a wide variety of services, connecting approximately 700,000 associates with our clients every day. The services offered fall into the broad categories of temporary staffing, permanent placement, career transition and talent development, as well as outsourcing and consulting. The Adecco Group is a Fortune Global 500 company.

Adecco Group AG is registered in Switzerland (ISIN: CH0012138605) and listed on the SIX Swiss Exchange (ADEN).