The Rise of #worktok and what Gen Z wants from employment: TOP 5 Trends From The World Of Work

BANNER - Top 5 June 17
This week, a surge in venting about the 9-to-5 on TikTok, the class of 2022 don’t want the jobs on offer, CEOs advise on how to prepare for recession, Elon Musk to meet with Twitter employees and Apple CEO Tim Cook weighs in on evolving workplace dynamics.
June 17, 2022
Future of Work
Future of Skills
Corporate culture gets a bashing on TikTok as workers air their grievances to billions. Speaking of dissatisfaction, Gen Zers are being offered the most open jobs in history, but they aren’t the jobs they want. CEOs are taking centre stage this week as Elon Musk addresses the Twitter workforce for the first time, Tim Cook teases a ground-breaking experiment, and others warn of a recession.

What else matters this week?

Microsoft has lifted a ban on employees pursuing roles with competitors and committed to advertising salaries on job ads.

Rising prices have seen UK pay drop at the fastest rate in a decade.

Sri Lanka is trialling a four-day work week to alleviate crippling fuel and food shortages.

We’ve got a full breakdown of all the top headlines you can’t miss this week.

#1. Employees vent about work on TikTok

Workers are poking fun at their day jobs and pushing for change on social media.

Videos often incorporate witty observations and humorous prods at relatable experiences of corporate culture set to trending audio. The #worktok tag has proved popular, with over half a billion views.

But there’s more to #worktok than funny videos. Many creators believe it’s part of a broader referendum on the state of work.

Read more at BBC Worklife.
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2. Gen Z have the most open jobs ever, but they don’t want them

The class of 2022 is graduating into a diverse job market ripe with opportunity, but there’s a potential mismatch between the jobs Gen Zers want and the ones currently on offer.

Over 40% of recent college graduates in the US hold jobs that don’t require a degree, according to research conducted by the Federal Reserve Bank of New York. And Gen Z is leading the charge in the demand for greater benefits and flexibility from prospective employers.

Read more at Business Insider.
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3. CEOs warn of recession and give their take on how to prepare

Many top executives in the US predict we’re heading for a recession. From David Solomon (Goldman Sachs) to Susan Wojcicki (YouTube), business leaders are warning of an imminent economic slowdown.

According to the most recent survey of executives by The Conference Board, CEO confidence is at its lowest level since before the pandemic.

But some leaders remain upbeat, with predictions that a full recession might be avoidable.

Read more at Business Insider.
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4. Elon Musk addressed Twitter employees for the first time

The head of Tesla spoke to Twitter employees for the first time since launching his $44 billion bid in April.

The company-wide meeting took place on Thursday 16th June and Elon Musk was expected to field questions directly from employees, according to a source which cited an email from Twitter CEO Parag Agrawal.

It comes shortly after an internal Tesla email was leaked in which Musk appeared to demand workers return to the office or risk dismissal.

Read more at Reuters.
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5. Apple CEO comments on evolving working dynamics

Tim Cook has said that Apple is “running the mother of all experiments” during discussions at the Time100 Summit relating to the company’s pilot of a hybrid model.

But some Apple employees are pushing back against this move, advocating for workers’ wellbeing rights and calling for more flexibility.

Watch more at CNN.
Image - Wall Street Signs