The End of Business Travel and TikTok’s SEO: TOP 5 Trends From The World Of Work

This week, the bosses spying on quiet quitters, Patagonia’s founder gives away his company, and the end of business travel. Read this week’s trends from the world of work.
September 23, 2022
Future of Work

What else matters this week?

Europe’s beer supply threatened.

The rise in bleisure travel.

High-speed railway in the Baltic region is the largest infrastructure project in a hundred years.

How average households fare across Europe.

Thousands attend the Queen’s funeral .

Half of organizations face brain drain as employees retire.

We’ve got a full breakdown of all the top headlines you can’t miss this week.

#1. EU warns tech firms on hacking.

EU lawmakers are looking into a new law that would make tech firms responsible if phones, tables, or computers they make are hacked. This proposed legislation could remove products from shelves if hackers are able to access data – or if manufacturers fail to adhere to more rigorous standards on cybersecurity.  Ransomware attacks take place every 11 seconds, according to the European Commission. Cyberattacks cost EU taxpayers around 180 billion Euros to 290 billion Euros each year. Read more here
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#2. Bosses are spying on quiet quitters. Will it backfire?

In the fight against “quiet quitting” and other obstacles to productivity, companies are using an array of tools to analyse how employees do their jobs. Since the start of the pandemic, one in three medium-to-large U.S. companies has been using some kind of software to spy on their workers. There’s just one problem: these sophisticated technologies can often fall short of their promises and may even be counterproductive. Read more at the Wall Street Journal .
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#3. Patagonia’s founder gave away his company. Will more billionaires follow?

Patagonia’s billionaire founder Yvon Chouinard shocked the world by transferring ownership of his company to a trust and non-profit organization. Patagonia, which is valued at around $3 billion, has a long history of spending heavily on environmental issues. Now, future earnings will go entirely towards organizations that fight climate change and protect undeveloped land. Will others follow in their lead? Read more here.
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#4. Gen Z is replacing Google with TikTok.

Looking for a cool restaurant in London? Do you want to find out what there is to do in New York City? Gen Z is increasingly turning to TikTok to search for everything they want to know. Google itself has acknowledged that they’re losing search traffic to TikTok. TikTok offers a more individually tailored algorithm – and a sense that the content is coming from actual people. However, some videos contain misinformation. Read more at the New York Times.
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#5. Is this the end of business class?

International work trips have been making a comeback post-pandemic, but not at the pace that many airlines had hoped. Companies are skipping business class bookings and instead opting for economy class – especially as fare classes rise. Business class makes up around 75% of airlines’ profits, but post-pandemic, these tickets cost about double what they used to cost. Some organizations just don’t want to splurge on that cost. Bill Gates predicted, earlier, than up to 50% of business travel would disappear post-pandemic. Read more here.
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