Generative AI (GenAI) may be in its infancy, but there’s no doubt it has already changed the game. Leaders, strategists and workers across industries are debating how GenAI will impact the world of work.
Our annual Global Workforce of the Future research seeks to understand shifts in the world of work from a worker’s perspective. We surveyed 30,000 people across 23 countries to find out what they think. The research pool is nationally representative of all ages, genders, and a wide range of job functions.
While AI and GenAI were the focal point of this year’s insights, there were further notable takeaways about other critical trends shaping the workplace such as upskilling, wellbeing, or transferability of skills.
To meaningfully navigate the near future, leaders need to balance preparing for the future with fully engaging with and caring for workers in the present. This calls for change management, mapping new roles, upskilling, but also for a boost in internal mobility and a focus on workers’ well-being.
The Generative AI Honeymoon Phase
Generative AI is already the top workplace trend in 2023 and is set to become even more prominent in 2024 and beyond. Currently, around 70% of workers are actively using Generative AI, with the vast majority being captivated by its enormous potential.
Promoting widespread GenAI integration within organisations is becoming a priority for companies worldwide. Workers are largely onboard. Encouragingly, our research reveals that the majority (62%) of the people we surveyed believe that AI will have a positive impact on their job, and only 8% believe it will make their roles obsolete. However, recent estimates indicate that over 300 million jobs worldwide will be disrupted by AI in some way. To bridge the gap, organisations must urgently deploy upskilling measures at scale.