Maintaining a culture
Microsoft’s culture was enormously successful for a long time but, by the time Mr Nadella arrived, the marketplace was different. Sustaining a culture as business conditions change is an ongoing challenge, especially for fast-growing companies.
Companies undergoing ‘hypergrowth’ have difficulty with finding talent, according to the World Economic Forum. These firms may scale from 10 to 1,000 employees in a very short term, so maintaining culture is a challenge.
Jordana Valencia, a venture capitalist who has worked with startups across Southeast Asia, says the key is having a clearly defined culture and then reinforcing it with training. She recommends communicating culture through a digital learning library combined with in-person training.
Getting the company culture right can be a never-ending project. However, in the quest for top talent, culture offers a competitive advantage that shouldn’t be overlooked.
Attracting the best candidates means understanding your culture, being able to adapt it as needs changes, and then maintaining it.
The best way to understand your company’s actual culture is to listen to your staff.
Beyond listening to employees, when cultures need to change, the process should be led from the top and it should be measured, monitored, and reported.
Culture needs to be reinforced with training via, for instance, a digital learning library combined with in-person training.