An innovative approach to attract the right talent

Our client, a global leader in the personal care sector, was looking to increase sales and market presence within selected retail chains. Already with strong working relationships with Store Managers and inspiring Point of Sale materials, they now needed the right people in the right places to achieve organisational objectives and gain ROI.

We identified that merging the role profiles of Merchandising and Sales Executives would attract a larger and more experienced pool of candidates. People who could step straight into the roles and make impact from the start.

The Results

  • 30% Cost Savings by merging two profiles into one
  • SPOC for Store Manager
  • Consistent delivery model and capillarity
  • Total visibility for our client thanks to the implementation of a tool for tracking stores’ activity and measuring performances
  • Strong pay per performance oriented pricing model